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Our story started almost 30 years ago, in the Swedish city of Visby by our Founder & Owner Marie Walleberg, and we are passionate about saving the planet.

We use cotton that is organically cultivated and comes from suppliers who are inspected and certified as part of the Control Union Certification program.

We are certified by OEKO-TEX® Standard 100, a worldwide independent testing and certification system for raw and finished textile products at all processing levels

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"Earth friendly since 1988, our vision is that sustainable consumption should be the norm, not the exception."